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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business |  | Author: Corey Perlman
Publisher: Wiley
Category: Book
List Price: $22.95
Buy New: $11.95
as of 7/31/2010 18:43 MDT details
You Save: $11.00 (48%)
New (31) Used (14) from $11.39
Seller: indoobestsellers
Rating:  55 reviews
Sales Rank: 82682
Media: Hardcover
Pages: 208
Number Of Items: 1
Shipping Weight (lbs): 0.2
Dimensions (in): 9.2 x 6.2 x 1
ISBN: 0470411597
Dewey Decimal Number: 658.872
EAN: 9780470411599
ASIN: 0470411597
Publication Date: January 20, 2009
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9780470411599 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.
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| Customer Reviews:
Showing reviews 1-5 of 55
 Best book found for beginners November 11, 2009
claude whitacre (wooster, ohio United States)
9 out of 12 found this review helpful
I have dozens of books on internet marketing. This is the one I recommend. Not because the information is unique, but the author's ability to instruct is phenomenal.
This author completely grasps what newbies want to know, and he puts the information in easily digested, easily understood bits. There are other reviews describing the contents, so I won't bore you.
But the subjects covered are so easy to grasp, that any beginner will get value out of this book. I recommend it to anyone wanting to know how to make a website...and make it sell.
Provides a goldmine of basic information about Internet Marketing so you can build your own online platform! January 19, 2009
Jeff Lippincott (Princeton, NJ USA)
6 out of 8 found this review helpful
I liked this book a lot. Maybe it was because I read a book on the topic last week ["Internet Marketing for Free" (ISBN: 9781440415005)] that greatly disappointed me. And this book covered much the same material, but so much more eloquently. I consider the instant book being reviewed to be well written and well organized. It has the following 18 short chapters and two appendices:
0. Introduction
00. How to read this book
1. Anatomy of a search engine
2. Pay-per-click (PPC), i.e., sponsored ads
3. Domain names & alternative domain names
4. Keywords
5. Title tag
6. Meta description tag
7. Home page content
8. Link popularity
9. Hurl your URL
10. Social networking sites
11. Artcles
12. Press releases
13. Blogs
14. Opt-in forms
15. Email marketing
16. Video
17. Web site usability
18. Closing word
A. Glossary
B. Bonus resources
The book is divided into two sections. The first section includes chapters 1-8, and focuses on search engine optimization. The second section includes the remainder of the book, and focuses on building an online platform for your consulting practice, or whatever.
I am not aware of another book that covers the basics of Internet Marketing as succinctly as this one. The book I cite above does cover this topic, so it's not like the topic hasn't been written about. And there are other books, too. But if Internet Marketing is a subject that you need to become expert on, then this book certainly should be part of your library. 5 stars!
Recommended reading list:
>>The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
>>The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition
>>ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
>>Social Media Marketing: An Hour a Day
>>Web Business Success: The Entrepreneur's Guide to Web Sites That Work
Very easy to follow; packed with good resources March 11, 2010
Mina T. Watkins
1 out of 1 found this review helpful
eBoot Camp has given me the tools to increase traffic on my website, and the results are practically instant! The book is very easy to read and for all levels - from a novice to someone like myself who thought I knew the internet - it is a great resource to have handy.
eBOOTCAMP by Corey Perlman March 16, 2010
Chris Kelly
1 out of 1 found this review helpful
I found a lot of useful information on this book. I would recommend it to publish any type web page.
Great Book March 30, 2010
Ralph
In a field of poorly written and poorly advised internet books, this one shines. It is well organized and up to date which is a major task in itself due to the constantly changing subject of promoting your website.Unlike others, there are few dead links and most offer great information to go along with the text. I recommend it highly. You won't be disappointed because this stuff really works.
Marge
Showing reviews 1-5 of 55
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